Introduction

LaundryWaterSolutions is operated by SUG Labs International Ltd ("we," "us," or "our"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Information We Collect

Personal Information

When you use our services, we may collect the following personal information:

Full name
Company name
Email address
Phone number
Business location
Facility operational details (kg per week, days of operation)
Any other information you voluntarily provide

Automatically Collected Information

We may automatically collect certain information when you visit our website:

IP address
Browser type and version
Operating system
Pages visited and time spent on our site
Referring website addresses
Cookies and similar tracking technologies

How We Use Your Information

We use the collected information to:

Provide and maintain our services
Connect you with certified water recycling solution partners
Respond to your inquiries and provide customer support
Send you information about our services and industry updates (only where you have opted in)
Improve our website and services
Comply with legal obligations

Legal Bases for Processing

We process your personal data on the following legal bases:

Contract / steps prior to a contract: responding to your enquiry, arranging your free audit, and connecting you with a certified partner you asked to hear from
Consent: marketing communications (a separate, optional opt-in) and non-essential cookies — you may withdraw consent at any time without affecting the service you requested
Legitimate interests: website security, fraud prevention, and improving our services
Legal obligation: where we are required to retain or disclose information by law

Information Sharing and Disclosure

We may share your information with:

Certified Partners: We share your contact and facility information with qualified water recycling solution providers in your area to facilitate service delivery
Service Providers: Third-party vendors who assist us in operating our website and conducting business. These currently include: Cloudflare (website hosting, security and bot protection), Google (lead records, tag management and analytics), Slack (internal lead notifications), Resend (transactional email), and Meta (advertising measurement). Each processes data on our behalf under their respective data protection terms
Legal Requirements: When required by law, regulation, or legal process
Business Transfers: In connection with any merger, sale, or transfer of company assets

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience and understand how our site is used. Non-essential cookies are only set after you accept them via our consent banner; you can decline them and continue using the site.

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognize your browser and remember your preferences.

Cookies We Use

We use the following types of cookies and tracking technologies:

Google Tag Manager, Google Analytics 4 & Google Ads

We use Google Tag Manager to manage measurement tags, Google Analytics 4 to understand how visitors use our site, and Google Ads conversion tracking to measure our advertising. These tools only store cookies or use personal data for these purposes after you accept non-essential cookies via our consent banner (Google Consent Mode). Learn more: Google Privacy Policy · Google Analytics opt-out

Meta (Facebook) Pixel

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to build advertising audiences. The pixel collects information such as pages visited and actions taken (for example, submitting an enquiry form). It only activates after you accept non-essential cookies via our consent banner. Learn more: Meta Privacy Policy · Meta ad preferences

Essential Cookies

We use essential cookies required for website functionality, including:

Cookie consent preferences
Security and fraud prevention (Cloudflare Turnstile)
Session management

Managing Your Cookie Preferences

You have several options to control or limit how we and our partners use cookies:

Cookie Consent Banner: When you first visit our site, you can choose to accept or decline non-essential cookies via our consent banner
Withdrawing Consent: You can change or withdraw your cookie choice at any time using the "Cookie Settings" link in our website footer — withdrawing is as easy as consenting
Browser Settings: Most browsers allow you to refuse or delete cookies. Please note that blocking cookies may affect website functionality
Ad Platform Opt-Outs: Manage your preferences directly with Meta and Google

Cookie Duration

Our cookies have different lifespans:

Session Cookies: Deleted when you close your browser
Persistent Cookies: Remain on your device for a set period (typically 1-2 years) or until you delete them

Updates to Cookie Usage

We may update our use of cookies from time to time. Any changes will be reflected in this Privacy Policy with an updated effective date.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Data Retention

We retain enquiry and lead information for up to 24 months after our last interaction with you, unless we enter an ongoing business relationship or a longer retention period is required by law. When information is no longer needed, we delete or anonymize it.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

Access to your personal data
Correction of inaccurate or incomplete data
Deletion of your personal data
Restriction of processing
Data portability
Objection to processing
Withdrawal of consent at any time, without affecting processing carried out before withdrawal
Lodging a complaint with your local data protection authority

To exercise these rights, please contact us using the information provided below. We will respond within the timeframes required by applicable law.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. In particular, the service providers listed above (Cloudflare, Google, Slack, Resend, Meta) store and process data primarily in the United States and on global infrastructure. Where we transfer personal data across borders — including from Thailand under the PDPA's cross-border transfer rules — we rely on the recipient's contractual data protection commitments and appropriate safeguards to protect your information. You can contact us for more information about the safeguards applied to a specific transfer.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website with an updated effective date. Your continued use of our services after any changes constitutes acceptance of the revised Privacy Policy.

Marketing Communications

We only send marketing emails (service information, industry updates and related content) if you have opted in — marketing consent is optional and separate from your enquiry, and declining it never affects the service you requested. You can withdraw your consent at any time by:

Clicking the unsubscribe link in our emails
Contacting us directly using the information below

Emails responding to your enquiry (such as confirming your audit request) are service communications, not marketing.

Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

LaundryWaterSolutions
Operated by SUG Labs International Ltd
Email: hi@laundrywatersolutions.com
Website: laundrywatersolutions.com

International Privacy Compliance

We are committed to complying with applicable privacy laws in all jurisdictions where we operate, including:

European Union (GDPR)

For EU residents, we comply with the General Data Protection Regulation (GDPR). You have specific rights under GDPR including:

Right to access your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing
Right not to be subject to automated decision-making

Australia

For Australian residents, we comply with the Australian Privacy Principles under the Privacy Act 1988. You have rights regarding your personal information under Australian privacy law.

New Zealand

For New Zealand residents, we comply with the Privacy Act 2020 and respect your rights regarding personal information.

Singapore

For Singapore residents, we comply with the Personal Data Protection Act (PDPA) and maintain appropriate data protection standards.

Thailand

For Thailand residents, we comply with the Personal Data Protection Act (PDPA) B.E. 2562. In addition to the rights listed above, you have the right to withdraw consent at any time (withdrawal is as easy as giving consent), and the right to lodge a complaint with the Personal Data Protection Committee (PDPC) if you believe your data has been processed in violation of the PDPA. Requests to exercise your rights can be sent to the contact details below and will be handled within the periods required by the PDPA.

Other Jurisdictions

We maintain appropriate privacy standards for users in all countries where we operate, adapting our practices to meet local legal requirements where applicable.

This Privacy Policy was last updated on September 10, 2026 and is effective immediately.